Klaviyo development services
Klaviyo turns store data into revenue that does not come from ad spend. Its value is entirely in the integration: flows are only as good as the events and properties reaching them.
Where we use Klaviyo
Klaviyo is part of the stack on this service. Each page covers how we work, what you get and what it costs to start.
Klaviyo in practice
Klaviyo turns store data into revenue that does not depend on ad auctions. Its data model is built for commerce — products, orders and browsing behaviour are first-class concepts, not custom fields bolted onto a generic email tool — which is what makes behavioural segmentation practical rather than theoretical.
Nearly all of the value is decided by the integration. Flows can only respond to events that are actually being tracked, and segments can only use properties that are actually populated. When results disappoint, the cause is usually missing or wrong event data rather than the copy in the emails.
What we build with Klaviyo
Event and property tracking set up properly, so segments reflect real behaviour rather than guesses.
Abandoned cart, browse abandonment, post-purchase and win-back flows — the automations that produce most of the return.
Events from your own product or app, so email and SMS can respond to behaviour outside the storefront.
Is Klaviyo right for you?
Ask usA good fit when
- Shopify stores wanting owned-audience revenue
- Behavioural segmentation on purchase and browsing history
- Automated flows: abandoned cart, browse abandonment, post-purchase, win-back
- Products outside Shopify sending custom events via the API
Probably not when
- B2B sales cycles better served by a CRM
- Businesses with no content or offers to send
- Teams expecting revenue without owning the strategy
What we run alongside Klaviyo
The rest of the setup, and why each piece is there. We keep this list short on purpose — every dependency is something someone has to maintain.
- Shopify integration
- Native, and the foundation everything else depends on being correct.
- Custom events via API
- Behaviour from your own product or app driving the same flows.
- Segments
- Purchase history, engagement and predicted value deciding who receives what.
- SMS
- Where it suits the audience and the regulations you operate under.
- A/B testing
- Subject lines, timing and offers tested rather than assumed.
Why Klaviyo
Let’s talkBuilt for ecommerce
Product, order and browsing data are first-class concepts rather than custom fields bolted onto a generic tool.
Owned audience
Email and SMS revenue is not subject to auction prices or platform policy changes.
Segmentation on real behaviour
Purchase history, browsing and predicted value drive who receives what, instead of one list receiving everything.
What we get called in to fix
Get a second opinionFlows that were never finished
Abandoned cart set up at launch and nothing since — usually the largest untapped revenue in the account.
Everything sent to everyone
No segmentation, so engagement falls and deliverability follows it down.
Broken or missing event tracking
Flows not firing because the events they depend on were never sent correctly.
Deliverability problems
Sending to unengaged contacts for months until inbox placement suffers across the board.
Klaviyo or the alternative
The comparisons we are actually asked to make, answered the way we would answer them on a call.
Klaviyo for ecommerce, without much hesitation. Its data model is built for stores; Mailchimp’s is not.
Shopify Email for basic campaigns at low cost. Klaviyo once segmentation and flows are where the revenue is.
Not a competition. Email monetises the audience paid acquisition brought you, at a fraction of the marginal cost.
Klaviyo works well with:
GraphQL
JavaScript
Node.js
React
Shopify
TypeScriptGot an idea? Let’s make it real.
Tell us the short version
This could be the first step towards a new and successful collaboration. A one-line idea and a finished spec are both fine — tell us the problem, the deadline you’re working to and what’s in your way.
Keep looking
Frequently asked questions
Both, usually alongside your marketing team — they own the copy and offers, we make sure the data and triggers are right.
Yes, through its API. That is how a product outside Shopify drives the same automations.
Klaviyo for ecommerce, without much hesitation. Its data model is built for stores; Mailchimp’s is not.
We set up the integration, events and flow logic. Copy and offers usually work best from your team or a copywriter — we make sure the data and triggers are right.
Yes, through its API. That is how a product outside Shopify drives the same segmentation and automations.